🚀 Preorder Now Open — Ships July 2026 · Bonus Toolkit Included

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The Innovation Playbook
25 Years in the Making

A complete system for building the right thing, for the right people, at the right time. Forged in the trenches at VTech, P&G, Mary Kay, and coaching 45+ startups.

Preorder Now — Get Bonus Toolkit →

USD $29.99 · Free shipping on preorders · Ships July 2026

45+

HKSTP Startups Coached

Years of Practice

Chapters + 4 Appendices

Original Frameworks

The Problem

Most innovation books were written by people who’ve never built anything.

They give you theory. They give you 2×2 matrices. They don’t tell you what happens when a real customer says “no” — or when your team is burning out and your runway is shrinking.

🎯

You’re building the wrong thing

No structured way to validate what customers actually need before you invest months of work.

🧩

Frameworks don’t connect

You’ve collected tools from books, courses, and blogs — but they don’t work together as a system.

👥

Team misalignment

Your strategist, designer, and engineer speak different languages. No shared operating system.

What’s Inside

Four frameworks. One operating system.

Each framework solves a different part of the innovation puzzle. Together, they form a complete system.

⚙️

The USER Operating System

The core engine. Uncover → Synthesise → Energise → Resonate — a repeatable process for turning uncertainty into validated products. Used by startups and corporate teams alike.

🧭

The FEES Compass

Stop competing on features. Map customer value across four dimensions: Functional, Experiential, Emotional, Spiritual. The compass that shows you where to play — and where to win.

△

The iSWAT Team Map

Every venture needs four archetypes: Strategist, Wizard, Activator, Technologist. Diagnose your team’s gaps. Hire for what you’re missing. Build balanced founding squads.

📈

Evidence Ladders & Stage Gates

Decision-making tools that prevent you from building the wrong thing. Know when to pivot, when to persevere, and when to kill a project — with data, not gut feeling.

The Book

Everything you need. Nothing you don’t.

Innovation SWAT

Chapters: 18 + 4 Appendices
Word count: ~95,000
Format: 6×9″ Paperback · eBook
Pages: ~418
Templates: Checklists, Scorecards, Worksheets
Audience: Founders, Product Leaders, Corporate Innovators, Coaches

What’s Covered

Ch 1–3: USER Foundation

Ch 4–6: FEES Compass Deep Dive

Ch 7–9: iSWAT Team Dynamics

Ch 10–12: Evidence & Decision Gates

Ch 13–15: Real Case Studies

Ch 16–18: Scaling & Culture

App A–D: Templates, Scorecards, Checklists, Glossary

Preorder Bonus

Order now. Get the bonus toolkit — free.

The book is USD $29.99. Preorder at the same price, and you get these extras at no additional cost.

Bonus 1

iSWAT Implementation Workbook

USD $19 value — Free

Fillable PDF worksheets for every framework. Apply USER + FEES + iSWAT to your own venture as you read. Not theory — your actual strategy, built chapter by chapter.

Bonus 2

Private Virtual Workshop

USD $149 value — Free

Exclusive 90-minute live session with Justin. Walk through the frameworks with real-time Q&A. Bring your business challenge. Leave with a plan. Preorder-only invite.

Bonus 3

Frameworks Cheat-Sheet Deck

USD $29 value — Free

All four frameworks on one-page reference cards. Print them. Pin them. Use them in team meetings. The iSWAT system at a glance — always within reach.

The Offer

Preorder iSWAT. Get USD $197 in bonuses. Pay USD $29.99.

USD $29.99

Paperback · Free Shipping on Preorders · Ships July 2026
+ USD $197 Bonus Toolkit Included

Preorder on Amazon → Amazon Kindle View Bonuses

🔒 Secure checkout · Cancel anytime before shipping · Ships worldwide

About the Author

Justin Tsui

Multidisciplinary designer, brand strategist, and innovation consultant with 25+ years in the trenches. Founded artefactx.net and innovationswat.com. Previously shipped products at VTech, P&G, and Mary Kay.

Currently “Justin 4.0” — coaching 45+ HKSTP startups, teaching innovation at The Hong Kong Polytechnic University School of Design, and building tools that help founders build the right thing.

45+ Startups Coached PolyU School of Design 25 Years in Practice 4 Original Frameworks

FAQ

You probably have questions.

When will I receive the book?

The book ships July 2026. Preorder now and you’ll be among the first to receive it. We ship worldwide — exact delivery time depends on your location. You’ll receive a tracking number as soon as your copy leaves the warehouse.

What if I change my mind?

You can cancel your preorder anytime before the book ships. No questions asked. After shipping, standard return policies apply through your retailer (Amazon, B&N, etc.).

How do I get the bonus toolkit?

After preordering, forward your receipt to bonus@iswat.org. You’ll receive the Implementation Workbook within 24 hours. The private workshop invite and cheat-sheet deck will be delivered closer to launch.

Is this book only for startup founders?

No. The frameworks work for anyone building something new — startup founders, corporate innovation teams, product managers, designers, strategy consultants, and coaches. If you’re responsible for turning ideas into real products, this book is for you.

What makes this different from other innovation books?

Most innovation books are written by academics or consultants who studied innovation from the outside. This book was forged in 25 years of actually doing it — at global corporations, with 45+ startups, in the classroom. It’s battle-tested, not theorized. And it gives you one unified system, not a collection of disconnected tools.

Will there be an eBook version?

Yes. The eBook will be available on Amazon Kindle at launch. Same price. Same bonus toolkit eligibility.

Don’t want to preorder yet? Get the first chapter free.

See the frameworks in action. Read Chapter 1 — no commitment, no credit card.

One email with the chapter PDF. Then launch notification only. Unsubscribe anytime.

Preorder Now — USD $29.99 + Free Bonuses