🚀 Preorder Now – Get Bonus PDFs · Ships Aug 2026

Preorder Available

The Innovation SWAT Playbook
25 Years in the Making

A complete multidisciplinary system for building the right thing, for the right people, at the right time. Forged in the trenches at VTech, P&G, Mary Kay, and HKSTP coaching 45+ tech startups.

Preorder Now – Get Bonus PDFs

eBook USD $4.99 USD $8.99 | Paperback USD $16.99 USD $18.99 | Launch offer ends Sept 9, 23:59 (HKT) | Both formats release on Aug 10 — ASIN: B0H8H3KRDS

45+

HKSTP Startups Coached

Years of Practice

16 + 2 Bonus Chapters

50+

Visuals & Templates

The Problem

Most innovation books were written by people who’ve never built anything.

They give you theory. They give you 2×2 matrices. They don’t tell you what happens when a real customer says “no” – or when your team is burning out and your runway is shrinking.

🎯

You’re building the wrong thing

No structured way to validate what customers actually need before you invest months of work.

🧩

Frameworks don’t connect

You’ve collected tools from books, courses, and blogs – but they don’t work together as a system.

👥

Team miscommunications

Your strategist, designer, and engineer speak different languages. No shared operating system.

🧠

Innovation capability gaps

Young teams lack cross-functional experience to integrate. MNC teams get trapped in politics and siloed KPIs.

What’s Inside

Three frameworks. One operating system.

Each framework solves a different part of the innovation puzzle. Together, they form a complete system.

⚙️

The USER Operating System

The core engine. Uncover → Synthesise → Energise → Resonate – a repeatable process for turning uncertainty into validated products. Used by startups and corporate teams alike.

🧭

The FEES Compass

Stop competing on features. Map customer value across five dimensions: Functional, Experiential, Emotional, Social & Spiritual. The compass that assesses what your customer’s Willingness-To-Pay.

🤝

The iSWAT Team Map

Every venture needs four archetypes: Strategist, Wizard, Activator, Technologist. Diagnose your team’s gaps. Build balanced founding squads. Hire for what you’re missing.

The Book

Everything you need. Nothing you don’t.

Innovation SWAT

Chapters: 16 + 2 Bonus
Word count: ~80,000
Format: 6×9″ Paperback · eBook
Pages: ~300
Templates: 50+ Visuals & Templates
Audience: Founders, Product Leaders, Corporate Innovators, Coaches

What’s Covered

Ch 1-3: The Silo Problem

Ch 4-7: The FEES Value Compass

Ch 8-11: The USER Innovation Process

Ch 12-15: The iSWAT Capability System

Ch 16: Build Your Superpower

Bonus A-B: AI-Augmented Future

Appendix A-B: Scorecards & Case Study

Free Bonus

Your Preorder Bonus — 2 Exclusive PDFs

Preorder the book and receive two exclusive PDFs at no additional cost. Simply email your receipt to bonus@innovationswat.com and claim them.

PDF 1

iSWAT Cheat Sheet

FREE

Key tools and concepts at a glance â€” your go-to quick reference for every product and business decision. Print it, pin it, keep it on your desk.

PDF 2

3 Frameworks Overview

FREE

3 pages x key components in each of FEES, USER & iSWAT frameworks. A complete innovation system reference â€” the distilled playbook for building the right thing, for the right people, at the right time.

Preorder Now

Choose your format. Both release Aug 10.

PREORDER OFFER

eBook

USD $4.99

USD $8.99 retail price

Preorder ends 9 Aug 23:59 (HKT)

Amazon Kindle • Instant delivery

Preorder eBook

LAUNCH OFFER

Paperback

USD $16.99

USD $18.99 retail price

Launch offer ends Sept 9, 23:59 (HKT)

6×9 Paperback • Ships worldwide

Start from 10 Aug

View Free Bonuses

🔒 Secure checkout via Amazon • Cancel anytime before shipment • ASIN: B0H8H3KRDS

About the Author

Justin Tsui

Built with his own hands across the full spectrum – from a Kickstarter hardware campaign, to VTech premium line innovation, to SME’s OEM-to-OBM new venture, to P&G and Bimbo’s multi-brand portfolio revamp in China, to Mary Kay’s regional AI digital transformation across 7 countries and regions. He has coached 45+ tech startups through HKSTP, taught Postgraduate Innovative Business Design at PolyU, and holds degrees from Central Saint Martins (MA, with Distinction) and HKUST (MBA).

25 Years in Practice 3 Original Frameworks 50+ Visuals & Templates AI Tools in the Making

Stay in the Loop

Get innovation insights, framework tips, and launch updates. No spam – unsubscribe anytime.

Innovation tips, framework insights & launch updates. Unsubscribe anytime.

FAQ

You probably have questions.

When will I receive the book?

The book ships Aug 2026. Preorder now and you’ll be among the first to receive it. We ship worldwide – exact delivery time depends on your location. You’ll receive a tracking number as soon as your copy leaves the warehouse.

What if I change my mind?

You can cancel your preorder anytime before the book ships. No questions asked. After shipping, standard return policies apply through your retailer (Amazon, B&N, etc.).

How do I get the bonus PDFs?

After preordering, forward your receipt to book@iswat.org. We’ll email you both PDFs – the 3 Frameworks Overview and the Innovation SWAT Cheat Sheet – within 24 hours. Simple as that.

Is this book only for startup founders?

No. The frameworks work for anyone building something new – startup founders, corporate innovation teams, product managers, designers, strategy consultants, and coaches. If you’re responsible for turning ideas into real products, this book is for you.

What makes this different from other innovation books?

Most innovation books are written by academics or consultants who studied innovation from the outside. This book was forged in 25 years of actually doing it – at global corporations, with 45+ tech startups, in the classroom. It’s battle-tested, not theorized. And it gives you one unified multidisciplinary system, not a collection of disconnected tools.

Will there be an eBook version?

Yes. The eBook will be available on Amazon Kindle at launch. Same price. Same bonus toolkit eligibility.

USD $4.99 + FREE Bonus PDFs Get Bonus PDFs · Ends 9 Aug 23:59 (HKT)