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The Innovation SWAT Playbook
25 Years in the Making

A complete multidisciplinary system for building the right thing, for the right people, at the right time. Forged in the trenches at VTech, P&G, Mary Kay, and HKSTP coaching 45+ tech startups.

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International: USD $24.99 + shipping via Amazon | HK Only: HKD $199 + Free Shipping

45+

HKSTP Startups Coached

Years of Practice

16 + 2 Bonus Chapters

50+

Visuals & Templates

The Problem

Most innovation books were written by people who’ve never built anything.

They give you theory. They give you 2×2 matrices. They don’t tell you what happens when a real customer says “no” – or when your team is burning out and your runway is shrinking.

🎯

You’re building the wrong thing

No structured way to validate what customers actually need before you invest months of work.

🧩

Frameworks don’t connect

You’ve collected tools from books, courses, and blogs – but they don’t work together as a system.

👥

Team miscommunications

Your strategist, designer, and engineer speak different languages. No shared operating system.

🧠

Innovation capability gaps

Young teams lack cross-functional experience to integrate. MNC teams get trapped in politics and siloed KPIs.

What’s Inside

Three frameworks. One operating system.

Each framework solves a different part of the innovation puzzle. Together, they form a complete system.

⚙️

The USER Operating System

The core engine. Uncover → Synthesise → Energise → Resonate – a repeatable process for turning uncertainty into validated products. Used by startups and corporate teams alike.

🧭

The FEES Compass

Stop competing on features. Map customer value across five dimensions: Functional, Experiential, Emotional, Social & Spiritual. The compass that assesses what your customer’s Willingness-To-Pay.

🤝

The iSWAT Team Map

Every venture needs four archetypes: Strategist, Wizard, Activator, Technologist. Diagnose your team’s gaps. Build balanced founding squads. Hire for what you’re missing.

The Book

Everything you need. Nothing you don’t.

Innovation SWAT

Chapters: 16 + 2 Bonus
Word count: ~80,000
Format: 6×9″ Paperback
Pages: 350+
Templates: 50+ Visuals & Templates
Audience: Founders, Product Leaders, Corporate Innovators, Coaches, SME Owners

What’s Covered

Ch 1-3: The Silo Problem

Ch 4-7: The FEES Value Compass

Ch 8-11: The USER Innovation Process

Ch 12-15: The iSWAT Capability System

Ch 16: Build Your Superpower

Bonus A-B: AI-Augmented Future

Appendix A-B: Scorecards & Case Study

International

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350+ Pages 6×9″ Paperback

Aug 10 Release Date

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FAQ

You probably have questions.

When will I receive the book?

The book ships Aug 2026. Order now and you’ll be among the first to receive it. We ship worldwide – exact delivery time depends on your location. You’ll receive a tracking number as soon as your copy leaves the warehouse.

What if I change my mind?

You can cancel your order anytime before the book ships. No questions asked. After shipping, standard return policies apply through your retailer (Amazon, B&N, etc.).

Is this book only for startup founders?

No. The frameworks work for anyone building something new – startup founders, corporate innovation teams, product managers, designers, strategy consultants, and coaches. If you’re responsible for turning ideas into real products, this book is for you.

What makes this different from other innovation books?

Most innovation books are written by academics or consultants who studied innovation from the outside. This book was forged in 25 years of actually doing it – at global corporations, with 45+ tech startups, in the classroom. It’s battle-tested, not theorized. And it gives you one unified multidisciplinary system, not a collection of disconnected tools.

How do I get a signed copy?

The Innovation SWAT Playbook25 Years in the Making